Your email could be brilliantly written, containing compelling content that you know your customers will find valuable. It could be professionally designed and look amazing… …But all that time, effort and resource is wasted if no one opens your email because you...
Yes, you did read that correctly. A 760% increase in engagement has been reported by marketers who embrace the power of marketing segmentation and personalisation. The days of ‘one-size-fits-all’ marketing are long gone. Trigger-happy email campaigns blasted out to an...
Email marketing is a digital marketing strategy that has stood the test of time and still proves to be one of the most successful ways to connect with your customers on a personal level in 2020. But to continue to build engagement with your audience, you must...
Diving into the world of email marketing for the first time can be daunting, and even a little intimidating. That’s understandable. As a small business, you’re trying to compete with many other brands delivering their services to the people you want to attract, too....
Very few businesses achieve gold-standard email marketing right away. In most cases, there’s an element of trial and error to learn from — what attracts contacts at the start of the customer journey, might not be so persuasive for subscribers who’ve bought from your...
Email marketing has the power to grow an audience, raise brand awareness, and transform leads into conversions. In fact, it’s 40 times more effective than marketing on Twitter and Facebook combined. That’s why well over half of marketers cite email as their main...
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