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Welcome To The Automation Blog!
Here we’ll be sharing insights and strategies from the world of marketing, sales and business automation to help you free up more of your resources and build better businesses.
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Email Subject Line Tips That Increase Your Open Rates
Your email could be brilliantly written, containing compelling content that you know your...

The (Mostly) Free Marketing Tools We Use To Feed & Analyse Our Content Strategy
Many business owners are using the enforced downtime during the coronavirus pandemic to focus on...

How To Use Zapier To Automate Gmail & Slack Notifications
With so many of us having to adapt to home working during the COVID-19 pandemic, staying in touch...

The Power Of Personalisation & Segmentation: Stats Show Up To 760% Increase In Engagement
Yes, you did read that correctly. A 760% increase in engagement has been reported by marketers who...
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2 New Email Marketing Trends That Will Gain Popularity In 2020 & Beyond
Email marketing is a digital marketing strategy that has stood the test of time and still proves...

The Essential Email Marketing Guide For Startups & Service Businesses
Diving into the world of email marketing for the first time can be daunting, and even a little...

The Beginners Guide To Marketing Automation: Part 2 – Identifying Automation Opportunities
Welcome to part two of our Beginner’s Guide to Marketing Automation for Service-based Businesses....

Email Marketing Optimisation: How to Report and Measure for Ongoing Growth
Very few businesses achieve gold-standard email marketing right away. In most cases, there’s an...

3 Effective Email Marketing Strategies for Service-based Businesses
Email marketing has the power to grow an audience, raise brand awareness, and transform leads into...

Which Marketing Automation Software Should You Be Using In 2020?
Marketing automation tools have the power to transform your campaigns. They’re a convenient...