by Sam Wilcox | Apr 29, 2020 | Email Marketing
Your email could be brilliantly written, containing compelling content that you know your customers will find valuable. It could be professionally designed and look amazing… …But all that time, effort and resource is wasted if no one opens your email because you...
by Sam Wilcox | Apr 22, 2020 | Marketing Automation
Many business owners are using the enforced downtime during the coronavirus pandemic to focus on improving marketing, sales and business processes. In this post (which is an Automation Insiders Live Stream write up) we’ll outline the mostly free tools that we...
by Sam Wilcox | Apr 13, 2020 | Marketing Automation
With so many of us having to adapt to home working during the COVID-19 pandemic, staying in touch with our teams and colleagues remotely is vitally important. That’s why so many businesses are utilising platforms such as Slack and Zoom to keep communication channels...
by Sam Wilcox | Apr 8, 2020 | Email Marketing
Yes, you did read that correctly. A 760% increase in engagement has been reported by marketers who embrace the power of marketing segmentation and personalisation. The days of ‘one-size-fits-all’ marketing are long gone. Trigger-happy email campaigns blasted out to an...
by Sam Wilcox | Apr 3, 2020 | Email Marketing
Email marketing is a digital marketing strategy that has stood the test of time and still proves to be one of the most successful ways to connect with your customers on a personal level in 2020. But to continue to build engagement with your audience, you must...
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