Very few businesses achieve gold-standard email marketing right away. In most cases, there’s an element of trial and error to learn from — what attracts contacts at the start of the customer journey, might not be so persuasive for subscribers who’ve bought from your...
Email marketing has the power to grow an audience, raise brand awareness, and transform leads into conversions. In fact, it’s 40 times more effective than marketing on Twitter and Facebook combined. That’s why well over half of marketers cite email as their main...
Marketing automation tools have the power to transform your campaigns. They’re a convenient solution for streamlining your team’s processes, they liberate employees from unnecessary manual tasks, and engage your target audience to greater effect. What’s more,...
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